Proposal
Abstract:
E-Business
Opportunities
Amongst Slovenian
vs.
Croation Travel Agencies: A Five
Year
Comparison
The Internet is an increasingly popular communication tool and marketing
tool. This paper attempts to show how Slovenian travel agencies use or
can use the Internet as a marketing tool. The purpose of the study was
to examine the application of information technology within travel
agencies in Slovenia and Croatia, its current status, its perceived
opportunities for future use and related benefits and barriers. Our
survey encompasses Slovenian and Croation travel agencies that use the
Internet as a marketing tool. The paper suggests ways for using the
Internet as a marketing tool. In particular, it highlights the high
importance of electronic commerce for Slovenian travel agencies in last
five years; future plans for taking advantages of electronic commerce,
opportunities seen in access to competitive market. The limits seem to
stem from privacy concerns and customer insufficient trust in electronic
transactions.
Keywords:
Internet marketing, Slovenian travel agencies, electronic commerce
