Proposal
Abstract:
The Effects of Information and
Communication Technologies in the Performance of Hospitality
Organizations: A Research Undertaken in Five Star Hotels
This is a
research proposal based on an ongoing PhD dissertation study. The
aim of the study is to find out the direction and the level of
relationships exist between Information and Communication
Technologies (ICT) and organizational performance outcomes in
hospitality organizations. The main research question of the study
is, “is there any relationship between ICT and the performance of
hospitality organizations?”, and the main hypotheses of the study
is, “Ha: There exists a relationship between ICT and the
performance of hospitality organizations”. Since there exists
multiple and independent inputs and outputs and various latent
variables in determining the effectiveness of the ICT in hospitality
firms, Structural Equation Modeling (SEM) has been chosen for data
analysis. Afterwards, a benchmarking proposed to be done among the
sample hospitality firms to determine the effectiveness level of ICT
utilization by using Data Envelopment Analysis (DEA) method. The
research started on September 2004 and supposed to be submitted to
the Institute on June 2007. For the time being it is at the data
analysis stage.
Keywords:
Information and communication technologies; hospitality management,
organizational performance; structural equation modelling; data
envelopment analysis.
Biography:
Ali Sukru
Cetinkaya is a PhD candidate at Institute of Social Sciences,
Graduate School of Business Administration, Selcuk University,
Turkey, and an instructor at Post-secondary Vocational School of
Silifke - Tasucu, Mersin, in the field of Tourism Administration and
Hospitality Management.
Cetinkaya
has gained High-school degree, Associate degree, Bachelors degree
and MSc degree in the field of tourism administration and
hospitality management. He has over 10 years of industry experience.
He worked at Istanbul Hilton, Mersin Hilton, Kusadasi Pine Park
Resort Hotel and Istanbul Aksaray TUI Travel Agency and in many
other hospitality and tourism establishments, in the departments of
food and beverage, reception, housekeeping, tour operations (tour
planning, production, marketing and tour leading), ticketing (both
manual and computerized), congress and conference organization, and
recreation and animation.
Cetinkaya
has a special interest on Information Technologies, especially the
effects of IT in the hospitality and tourism industry. He holds
Informatics Certificate. He has many national and international
researches targeting IT in tourism and hospitality industry. Some of
his research papers are published as a chapter of edited books. He
is a co-author of a text book named "Management in Hospitality and
Tourism Organizations Under the Light of Information Technologies:
An Informatics Viewpoint" (2003, Nobel Yayin Dagitim, Turkey, ISBN:
975 - 591 - 469 - 2).
Cetinkaya
have completed four different European Union level Leonardo da Vinci
Mobility Placement Projects, and he have attended various study
visits granted by the European Union. More and detailed information
about Cetinkaya can be found his private web site www.alisukru.org.
